Some environments are built not only to shelter human life, but to shape human desire.
Field Notes
In some places, nearly every visible surface asks for something.
Buy. Improve. Upgrade. Protect. Achieve. Become.
Individually, each message seems insignificant. Collectively, they create an environment that is difficult to fully escape. The suggestions become so constant that they fade into the background, even as they continue influencing what people notice, value, and want.
Most of the pedestrians in this photograph appear occupied with ordinary life. Crossing streets. Waiting for transportation. Running errands.
Above them, however, an entirely different ecosystem is operating.
One devoted to capturing attention and transforming it into desire.